Whether you are planning to sell your home, rent it out, or even use it as a vacation rental, you will likely market it at some point with an advertisement. Your ad will consist of a description and photos, and spending a little extra time to perfect these elements will pay off.
In general, the idea to keep in mind is that your ad needs to communicate all the vital information, and nothing more. If it’s too long, people won’t read it. If it’s incomplete, people might pass it over.
A good ad has these components:
Description
- Where is your place located? What is it near, and how can people get around? Is a car required, or can people walk or use public transit?
- How many bedrooms, and how big is each bed?
- How many bathrooms?
- How is the kitchen equipped? (Stove, dishwasher, microwave, coffee maker, etc)
- What technology is there? (TV, DVD, Wireless Internet, etc)
- What other key information will people need to know about your home? Describe your home aloud to yourself as though you’re telling someone about it. What are the first 5 things that come to mind?
Photos
Similar to home staging, you want to create a space that vacationers can imagine themselves in.
Take well-lit photos with a good camera (borrow one if you don’t have one). Photos make all the difference in the world, so spend as much time as it takes to get good photos. You can reuse them for years, so it’s worth getting them right. It might seem too obvious a point, but take photos during the day. It’s shocking how many people try to advertise their home with scary, dark nighttime photos. People want to see light, airy, peaceful spaces.
Spend some time cleaning and organizing your home before you take photos. Put away clutter and personal effects. Straighten the bed comforter. Fluff the pillows. People will be scrutinizing the photos to figure out what your home is like, so pay attention to the details and success will follow.
Immobilienmakler Heidelberg Makler HeidelbergSource by Rebecca R